The Company that will be discussed in this project is ISRAEL LAND DEVELOPMENT HOTELS LTD (AKA- Rimonim Hotel and resorts, AKA-"the company").
העבודה באנגלית
The main activity of the company is in the hotel industry. The company manages nine hotels, of which three are owned by the Company, one is partially owned, and five are
managed by management agreements.
The issue that this project will discuss is the decrease in revenue throughout the years, the reasons for it, and the ways to resolve it.
Industry and Company Profile
The hotel industry -The hotel industry records enormous revenues. In 2015 and 2014, the hotel industry recorded revenues of more than NIS 9 billion and NIS 8.5 billion, respectively.
The company operates in a very difficult industry with tough competitors. Competitors must meet very difficult threshold conditions, among other things, to be rich in financing, with professional knowledge, positive reputation, land reserves and more.
The competition in the hotel industry in Israel is divided among a few individual competitors: Israeli competitors - Isrotel chain, Fattal chain, Africa Hotels chain (known by the Crowne Plaza brand), Dan hotels chain, and the company.
International competitors - Hilton, Sheraton, Ritz Carlton.
In recent years, a number of hotels of prestigious international chains have opened in Israel, which constitute as direct competition for the company's hotels.
