Sustainability Marketing or green marketing is the marketing of products or services that they are friendly to the environment. The increase of the awareness of public opinion about earth ecological problems increase the importance of taking environmental responsibly among business and company. People today expect these companies to address the issue of Sustainability and expect for the company that they buy from to create a policy that put an emphasis on producing products without destroying or harming the environment. Because of these changes in awareness, companies try to show the public, By Sustainability marketing, that they are putting this emphasis and create their products by helping society as well (Smith, Drumwright & Gentile, 2010).
This paper would ask to understand how Important Sustainability Marketing to Society is. To understand that importance we will need to to understand the theory of social influence.
According to that theory (Abrahamse & Steg, 2013) This Social influence occur when thoughts or feelings of a man influenced by another human being or groups. According to that theory by social interaction people established opinions and believes about how they should behave and for what is acceptable for the social point of view. That theory tries to understand the link between social influence and Beauvoir change.
